7 Tips to Creating a Small Business

Marketing for any kind of business is the same process. It doesn’t matter if it is a network marketing company/MLM or your local business. Its important to do the fundamentals first in your marketing to avoid wasting a lot of time, money and frustration in building your business. Over the next couple of weeks in my blog I am going to be covering the steps that are critical to complete in your marketing to successfully have a marketing campaign that is going to attract your ideal clients and save you a ton of money. I am speaking from personal experience. I have spent thousands of dollars learning what I am going to be blogging about. I want to help you market your business for the least amount of money to get the best results. I know this isn’t exciting to do. Its absolutely essential that you do it.

  1. Planning – You need a 2 year plan that you execute in 60 day cycles. You are vigilant in staying focused on your plan and not chasing the shiny. Be realistic with your plan. Set small achievable goals to achieve what others believe is impossible you know in your heart you can do. In order to create a million dollar business, you have to consistently make $300 a month first. You duplicate what you did to create the $300.00 a month until you reach that goal. One of my favorite ways to track my projects and manage my teams is to use Asana. It’s a project management tool. Every time I complete a project. I celebrate that success by saying “TA DA. I got it done”. To do lists have a negative energy around them. “Ta Da Lists” are positive celebration of success. Asana has a mobile app. I can manage my teams from my phone or tablet while I am on the beach.
  2. Budget – Set your budget of what you can spend on marketing your business. Stick to your budget. Don’t sneak in an extra shiny to play with. Focus on being successful in one thing before you start another. Money is a good way to keep focused. Try to stay away from the credit monster as much as possible. There are free to low cost ways to market your business. There is enough stress in the dogma of creating a business without having to worry about the financial stress of the credit card companies hounding you. I’ll be sharing with you tips on gorilla marketing techniques that get results on a small budget.
  3. Your Story – Knowing your why. Marketing is about keeping the attention of your audience and keep them wanting to come back for more. People connect with you because of your story your why mirrors their why and they understand what you are doing and why you are doing it.
  4. Define your niche or target market. Who are you going to help and what services are you going to provide to your clients or business partners. You want to be laser focused in your definition of your target marketing. You want to define the external demographics of your target market – age, location, sex, profession, credit score. The internal characteristics personality, values, attitudes, interests, and lifestyles or psychographics. Are they republican or democrat? Spiritual or religious? Love Hockey? Love Chocolate? Die hard sports fans. The more precise you are in your definition of your target market. The more clients you will get. Weird huh? The smaller your market definition the more clients you get. Yes, people will know what business to refer to you.
  5. Define the category your clients fall into – Are your clients brick and mortar clients or click and order clients. This is my add to the marketing. Its really part of the psychographics of defining your target market. Its important to define. The brick and mortar clients prefer to go into a store and use Facebook sparingly. The click and order clients love Facebook and religiously order everything online. If you are trying to get people that are brick and mortar clients to shop online, what is your compelling argument to get them to change. The strategies you use to generate traffic to “attract” each category of client is going to be different. You are not going to focus your marketing dollars on a Facebook PPC campaign to attract brick and mortar clients? You will use CPV or a Google/Bing PPC campaign. My preference is CPV over Google or Bing. We’ll talk about why I love CPV over Google or Bing PPC.
  6. Focus – Stay focused on getting one aspect of your business to be successful and making money before you take on a new project. Its very easy to get distracted.?My whole world around me recently crashed. I could panic or I could take this as God’s message to me that I need to focus on one thing to be successful. The rest of my plan will come in its own divine timing. Stay away from the shiny. Do the hard work first and reward yourself be celebrating each success.
  7. There are no mistakes and there are no failures. Life and business is a life long journey of learning to get the results you want from the experience of trying. The mindset of thinking that every attempt that you try to succeed or change your life and you didn’t get the results you wanted comes from a place of fear. As entrepreneurs, when we don’t get the results we expect, we evaluate, we apologize, we adjust and we move forward. 80% of what we try doesn’t work. The other 20% we monetize and systematize it.

Here is the bonus tip:

  1. There is no such thing as perfect. Perfection is an easy way to procrastinate. Get the first version of a project done. Release it for other people to see, and try. Allow the feedback from the people. Adjust while you are moving forward. You can spend years trying to get it perfect. Never make a dime in your business. Your life and business is a journey. Each step to perfection is the shedding of your former self to greet the new perception of the life you want to create for you and your family. Confronting your fears of the unknown makes you a stronger better person. The rewards we get for stepping out of our comfort zones to be in the service of helping others are a miracle every day. We achieve perfection by leading others to reach for their dreams and possibilities. Not being mad scientists hiding in the lab trying to create the “perfect” formula.

These tips are based on my own personal struggles over the past couple and my personal bio. I am sure I can come up with more. This will be a good base to be blogging about for the next couple of weeks and help me create the training platform to help you even more:)

Thank you and God Bless.